72% of American shoppers claim that packaging design influences their buying decisions.
That’s proof that design matters and companies need to start doing more to invest in their packaging’s look to ensure they’re making the right impressions on their target audience.
Particularly, when it comes to competitive industries like cosmetics, which is a multibillion business, having a design that stands out can be the key to success.
But with the dozens of cosmetic brands available today, it can be challenging to get notices.
In this article, we listed the best cosmetic packaging design examples to help you inspired.
While several brand names stand out as popular, having a cosmtic packaging design that stands out can help businesses get noticed, raise customer interest and reinforce their identity.
Here are some of the most inspiring packaging design that foster a strong brand identity:
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Glossier
Glossier’s skincare packaging is sleek, clean and minimal. The beauty brand was one of the first to jump on the minimalist bandwagon, and they’ve been rocking it ever since.
These simple, subtle and stunning designs are visually-pleasing and serene.
These cosmetics consist of an extreme amount of white space and solid, simple and black typography. There’s a shine that catches the eye and brightness that pulls you in and keeps you wanting more.
Simple lines, bright colors and cleanliness to the overall organization are all key aspects of minimalist design. And these Glossier designs embody these qualities in a stunning display of visual elegance and clarity.
Simplicity in cosmetic packaging design has been a growing trend lately, with many other brands like CoverGirl and Milk capitalizing on these design trends.
With elements like clean, white backgrounds, solid and simple typography and subtle shines, this makeup packaging is a real winner.
2. NARS
Nars is known as an industry leader in beauty prodcts that leave animpression.
its new 18-piece collection of lipsticks, eye shadow palettes and blush shades comes in a limited edition that is named after the most inspiring woman in Francois Nars’s life, his mother, Claudette Augustine.
As a dark and moody brand, the company’s new luxury cosmetic packaging design pairs beautifully with its logo and the graphic crimson star, heart and butterfly prints.
This simple, minimalistic design is extremely seductive and has an edge to it that helps elevate it from the competition. It’s moody, with a dark and mysterious personality that refuses to be ignored.
These Nars’ psychedelic makeup packaging designs are sure to turn heads.
3. Milk Make up
Milk Makeup’s futuristic cosmetic packaging design is bold and in your face. This brand uses a bright, eye-catching silver color that shines for most of its packaging.
This , plus a bold, white sans-serif typography makes for a cosmetic packaging design that is as beautiful on the outside as it is on the inside.
Milk keeps its design simple and minimal. Whether selling lipstick or a face mask, the packaging and its design remain consistent.
This brand makes heavy use of white space, clean typography and minimal text to create a makeup line that lets you decide how to use it.
If you’re looking for a makeup brand that knows what it’s doing and doesn’t go overboard with its design, Milk is the brand for you.
This packaging is an exciting display of how minimalism can make an impact, and turn an otherwise simple product into one that could be seen in a display case.
